American Tourist's €500,000 Watch Theft in Milan: A Cautionary Tale for Luxury Travellers
American tourist's €500,000 watch stolen in Milan armed robbery

A relaxing evening in Milan's prestigious Quadrilatero della Moda fashion district turned into a nightmare for an American tourist, who fell victim to a brazen armed robbery. The assailants made off with an extraordinarily rare Richard Mille watch valued at a staggering €500,000 (£425,000).

The incident occurred around 8pm local time on Tuesday near the luxurious Via Montenapoleone, an area synonymous with high-end shopping and wealth. According to local Carabinieri police, the tourist was confronted by two men on a scooter—a common modus operandi in such crimes.

The Mechanics of the Heist

Initial reports indicate the thieves were likely conducting 'crash and grab' surveillance, specifically targeting individuals wearing high-value timepieces. The victim, whose identity remains protected, was approached by the pillion passenger who brandished a handgun, demanding the watch off his wrist.

After a swift and terrifying exchange, the duo sped away on their scooter, disappearing into Milan's bustling evening traffic before police could arrive on the scene. Fortunately, the tourist was physically unharmed but left severely shaken by the ordeal.

A Disturbing Pattern Emerges

This robbery is not an isolated event. Italian authorities have noted a significant surge in high-value watch thefts targeting affluent tourists in major cities like Milan, Rome, and Florence. The operations are often highly organised, with thieves focusing on timepieces from brands like Richard Mille, Patek Philippe, and Audemars Piguet, which can be easily fenced on the illicit market.

Just last year, former Baywatch star David Hasselhoff was targeted in a similar attempted robbery in central London, though he managed to fight off his attackers.

Safety Advice for Luxury Travellers

In response to this growing trend, security experts and travel advisories are urging caution:

  • Remain vigilant in crowded luxury shopping districts and near high-end hotels.
  • Consider using discreet travel options rather than displaying obvious signs of wealth.
  • Utilise hotel safes for valuable items when not necessary to wear.
  • Be aware of your surroundings, particularly when individuals on scooters or motorcycles are nearby.

An investigation led by the Carabinieri is ongoing, with officers reviewing CCTV footage from the area in hopes of identifying the perpetrators.