A new dating trend called the '6-7' approach is gaining traction online, encouraging singles to consider partners rated six or seven out of ten on an attractiveness scale. Proponents argue that those perceived as less conventionally attractive may be more reliable, thoughtful, and emotionally available than a '10,' who might be less invested due to having more options.
Matchmaker Susan Trombetti says the idea is that 'if you go for someone less hot, they will be more invested in the relationship and more grateful.' Relationship expert April Davis adds that the trend helps de-centre superficial factors and discourages chasing 'love at first sight,' which can be beneficial for long-term compatibility.
However, critics argue the trend is essentially lowering standards and settling. Brianna Lyman of The Federalist said, 'I think everyone should feel like their partner is a 10.' Others point out that the assumption that attractive people lack emotional maturity is a flawed stereotype. Trombetti notes, 'It’s a generalization' that doesn't hold water.
Experts suggest the trend may stem from dating app fatigue and a desire for clearer rules. Davis warns that reducing people to a number keeps dating surface-level and may cause singles to filter out potential matches based on bias rather than reality. A 2025 survey found that 74% of women and 64% of men aged 22–35 had dated little or not at all in the past year.
