British Airways is increasing the cash component of reward tickets booked using Avios, effective from Wednesday 27 May. Customers have been given five days' notice of the price rises, which will see the cash element increase by up to 33 per cent.
Details of the Price Increase
For example, a Club World ticket from London Heathrow to New York JFK will now require £499, an increase of approximately £100, in addition to the unchanged Avios amount. This marks the second devaluation in five months, with the airline attributing the changes to rising fuel costs, likely due to the Middle East crisis.
Impact on Passengers
While some passengers may be deterred by the increased cash element, many who accumulate Avios through company spending are expected to remain loyal to BA. The airline has not indicated any further changes to the Avios program in the near future.
