Universal Orlando Resort is already home to five spectacular worlds, from The Wizarding World of Harry Potter to Super Nintendo World. Yet, a new magical land could be on the horizon, as fervent speculation suggests the blockbuster Wicked franchise might be the park's next major instalment.
The Phenomenon Fueling the Rumours
First staged on Broadway in 2003, Wicked has grown into a global musical powerhouse. Its story, centred on the misunderstood, green-skinned Elphaba, has captivated audiences for two decades. The recent two-part film adaptation, starring Ariana Grande as Glinda and Cynthia Erivo as Elphaba, has reignited the phenomenon worldwide.
The first film, released in November 2024, earned a staggering $758.7 million (£566.7m) globally. Its sequel, Wicked: For Good, surpassed $450 million (£336.1m) in just three weeks. With brands like Primark, Lush, Funko, and LEGO launching exclusive merchandise, the commercial potential is undeniable. This success has fans and industry watchers alike asking: is a Wicked-themed world next for Universal?
Five Key Clues Pointing to Oz
While Universal has made no official announcement, several compelling clues have sent the fan community into a frenzy.
1. Strategic Pop-Up Experiences
Wicked: The Experience is a limited-time, immersive attraction that has appeared at both Universal Studios Florida and Hollywood. It features replica costumes, photo opportunities, and exclusive merchandise. Crucially, it has reopened twice to coincide with the releases of the two films.
Theme park vlogger Jackie (@SuperEnthused) documented the renewed interest, suggesting these pop-ups act as a strategic 'test run' for Universal to gauge visitor demand before investing in a permanent land.
2. A Director's Curious Cameo
Fans were quick to spot Jon M. Chu, director of the Wicked films, in 'Epic Ride', Universal's official documentary about the creation of its new Epic Universe park. While Chu has no confirmed role in the park's development, his appearance has raised significant questions about a potential future connection.
3. The CEO's Telling Reaction
Earlier this year, Mark Woodbury, CEO of Universal Parks & Resorts, gave the strongest hint yet. After seeing the Wicked film, he told the New York Times his first reaction was that it felt like a 'theme park waiting to happen'. Given Universal's careful language around intellectual property, fans consider this statement highly significant.
4. Merchandise and Expansion Plans
Wicked merchandise, food, and character interactions have spread across Universal parks in Hollywood, Orlando, and Singapore. Furthermore, despite Epic Universe opening earlier this year, expansion is already being discussed.
In March, Karen Irwin, President of Universal Orlando Resort, teased new attractions were in development for all parks, including Epic Universe. With the franchise's proven profitability, a dedicated land seems a logical next step.
5. Fan Theories Gain Momentum
On Reddit and fan forums, speculation is at fever pitch. One user argued it would fit Epic Universe's 'portal to another universe' theme perfectly. Another stated, 'This is absolutely happening... As soon as I saw the Emerald City in the movie I knew exactly what they were doing.' Many believe the films' visual spectacle is deliberately crafted for theme park adaptation.
What Happens Next?
Universal Orlando Resort currently offers no confirmation of a Wicked world. However, the confluence of record-breaking film success, strategic in-park activations, high-level executive comments, and rampant fan demand creates a powerful case. For now, enthusiasts will continue to scrutinise every move from Universal, hoping the yellow brick road leads directly to Epic Universe.
