Portsmouth is set to become the new gateway to luxury cruising as Virgin Voyages confirms the historic port will serve as a home base for its award-winning Scarlet Lady ship. The announcement marks a significant expansion of Richard Branson's cruise line into the UK market, offering British travellers easier access to premium, adults-only sea voyages.
Beginning in summer 2025, passengers will be able to embark from Portsmouth on a series of spectacular itineraries spanning European hotspots and scenic coastal destinations. This strategic move brings Virgin Voyages' distinctive style of cruising – known for its sophisticated, child-free environment and innovative amenities – directly to England's south coast.
Competitive Pricing Meets Luxury Experience
Virgin Voyages is shaking up the cruise industry with compelling pricing that includes numerous premium features typically charged as extras by competitors. The line's 'Virgin Voyages' fares bundle Wi-Fi, group fitness classes, and all essential dining options into the base price, delivering exceptional value for money.
Tom McAlpin, CEO of Virgin Voyages, emphasised the company's commitment to redefining cruise travel: "We're bringing our award-winning experience to Portsmouth, making it easier than ever for UK sailors to access unforgettable voyages without the nickel-and-diming approach of traditional cruise lines."
What Makes Virgin Voyages Different?
- Adults-only environment ensuring a sophisticated atmosphere
- All-inclusive dining at 20+ specialty restaurants with no extra charges
- Complimentary Wi-Fi throughout the vessel
- Group fitness classes included in the fare
- No main dining rooms – instead, diverse culinary experiences
- Innovative entertainment and exclusive parties
Portsmouth's Growing Cruise Status
The selection of Portsmouth International Port represents a major vote of confidence in the city's cruise facilities. The port has been steadily expanding its cruise operations, and hosting a premium operator like Virgin Voyages positions it as a serious competitor to traditional cruise hubs like Southampton.
Portsmouth's convenient location offers excellent transport links for travellers across southern England, potentially reducing travel time and costs for those looking to embark on a cruise holiday.
With this expansion, Virgin Voyages continues its mission to attract "the cruise curious" – travellers who might not have considered cruising before but are drawn to the line's modern approach and inclusive pricing structure. The Portsmouth-based itineraries are expected to prove particularly popular with couples and groups of friends seeking premium, stress-free holidays from a convenient UK departure point.
