Skegness has been crowned the UK's 'happiest' seaside resort, according to new research by AttractionTickets.com. The study ranked Butlin's in Skegness seventh globally, with a happiness score of 22.95 out of 25, including perfect scores for 'happy' and 'perfect' reviews. It was the highest-ranking UK seaside destination, beating other British entries like Warner Bros. Studio Tour London (third), Center Parcs Longleat Forest (sixth), and the Natural History Museum (tenth).
Founded by Billy Butlin in 1936, Butlin's Skegness has been a family favourite for 90 years. The resort offers short breaks from as little as £39 per person during quieter periods, with family packages for four in August starting at £107 per person. Attractions include the Butlin's Skypark, an inclusive outdoor playground, and Splash Waterworld, a 3,000sqm water park with flumes and rapids.
Skegness beach holds a Blue Flag award, marking it among the cleanest in the world. The town's pier, built over 100 years ago, was the fourth longest in England at the time. Visitors praise the 'immaculate golden sands' and 'endless choice of things to do', with one TripAdvisor reviewer calling Skegness 'THE seaside town to visit'.
