Royal Caribbean has officially opened its first private beach club in Europe, the Royal Beach Club Santorini, providing cruise passengers with an exclusive full-day shore excursion on the popular Greek island. The club is situated on a volcanic black sand beach offering stunning views of the Aegean Sea, designed to help guests avoid the typical crowds by distributing groups across various spots on Santorini.
What the Royal Beach Club Santorini Offers
Guests at the Royal Beach Club can enjoy a range of amenities, including comfortable loungers, unlimited Greek cuisine served buffet-style along with frozen yogurt, a complimentary welcome drink, house wine, draft beer, and live DJ entertainment throughout the day. The experience is part of the 'Ultimate Santorini Day' excursion, which also includes visits to the cliffside paths of Oia, famous for its iconic blue-domed churches, and the capital Fira.
Pricing and Availability
The excursion is priced from $249 per adult and $199 per child, with variations depending on the sailing date. This European debut follows the successful launch of the Royal Beach Club Paradise Island in the Bahamas earlier this year. Looking ahead, Royal Caribbean has plans to develop additional private beach clubs in Cozumel, Mexico, by 2026, and in Lelepa, South Pacific, by 2027.
Expanding the Private Beach Club Concept
The opening of the Royal Beach Club Santorini marks a significant expansion of Royal Caribbean's private beach club concept, offering cruise passengers more exclusive and curated experiences at popular destinations. By providing a dedicated space with premium amenities, the cruise line aims to enhance the shore excursion experience while managing the flow of visitors to minimize overcrowding.
Overall, the Royal Beach Club Santorini represents a new way for cruise travelers to enjoy one of Greece's most beloved islands, combining relaxation, local cuisine, and entertainment in a controlled, high-quality environment.
