Tourism NI has launched its first ASMR (autonomous sensory meridian response) track, titled ‘Giant Awakening’, as part of a unique digital project to showcase Northern Ireland's landscapes and city life. The track captures soothing sounds from iconic locations, including waves at the Giant's Causeway and the lively atmosphere of Belfast's St George's Market.
Other auditory experiences featured include Londonderry's Halloween celebrations, the subterranean echoes of Marble Arch Caves in Co Fermanagh, and the tranquil ambience of Glenariff Forest Park in Co Antrim. The production is available on major platforms such as Spotify and YouTube.
Therapeutic sound practitioner Tessa Ann Greer, who contributed to the project, highlighted the healing qualities of sound. ‘I combine my love of sound with the delivery of therapeutic based classes and events to promote relaxation and self-discovery,’ she said.
Tourism NI collaborated with Belfast-based Redcap Productions and audio production house Felbryn Studios to create the track, which features narration by Belfast actress Alana Kerr Collins. Fiona Cunningham, Tourism NI PR Manager, said the aim is to aid relaxation and inspire travel within Northern Ireland this autumn.
The full ‘Giant Awakening’ experience is available at discovernorthernireland.com/giantawakening.
