Montepulciano Named World's Most Welcoming City in New Travel Study
New data from Booking.com has unveiled the world's most welcoming destinations, with a charming Italian town claiming the top spot. Montepulciano, a picturesque locale nestled in the Tuscan hills, has been crowned the most welcoming city globally, offering a blend of history, culture, and hospitality that draws visitors from around the world.
A Hidden Gem Just Three Hours from the UK
Located only three hours away from the UK by air, Montepulciano provides an accessible escape for British travellers seeking sun-soaked adventures. Direct flights are available from London Stansted Airport to nearby Perugia via Ryanair, operating year-round, while British Airways offers seasonal routes from London Heathrow. This connectivity makes it an ideal destination for a quick getaway.
Rich History and Renaissance Architecture
With a population of just under 14,000, Montepulciano boasts a history that stretches back to the Renaissance, earning it the nickname the Pearl of the Cinquecento. The town's architecture, meticulously planned by Renaissance architects, includes landmarks such as the Duomo, built between the 16th and 17th centuries, and the iconic city hall designed by Florentine masters. Walking through its car-free streets feels like stepping back in time, offering a serene and immersive experience.
Pedestrian-Friendly and Culturally Vibrant
Montepulciano is renowned for its pedestrian-friendly environment, with most streets designated as car-free. The main street, stretching nearly a mile, is lined with independent shops and restaurants, providing a bustling yet intimate atmosphere. Beyond its small-town charm, the town is celebrated for its food and drink culture, particularly its prestigious noble wine, which holds protected status in Italian cuisine.
Unique Traditions and Global Recognition
The town hosts unique historic traditions, such as the Bravio delle botti, a centuries-old event where competitors push a large wine barrel through the streets, dating back to the 14th century. This cultural richness has helped Montepulciano secure its place at the top of Booking.com's list, which also includes other welcoming cities like Magong in Taiwan, San Martín de los Andes in Argentina, and Harrogate in the UK.
Tourism has been central to Montepulciano's economy since World War II, and this latest accolade underscores its appeal as a destination that combines warmth, history, and natural beauty. For travellers seeking an underrated spot filled with culture and hospitality, Montepulciano stands out as a premier choice.
