UK Families Minister David Johnston has launched a blistering attack on Merlin Entertainments, accusing the leisure giant of "extracting too much profit" from visitors to its flagship Warwick Castle attraction.
In an exclusive interview, the minister expressed serious concerns about the pricing strategies employed at the historic castle, suggesting that Merlin was "pushing prices too high" for ordinary British families seeking a day out.
Minister Takes Aim at Corporate Profit Motives
The criticism came during a broader discussion about making UK attractions more affordable. Mr Johnston specifically highlighted practices where visitors are "charged through the nose" for essential amenities and experiences once inside the gates.
"There are some organisations that extract quite a lot of profit from their operations," Johnston stated, making direct reference to Merlin Entertainments' management of Warwick Castle.
Defending Britain's Tourism Offer
The minister's comments align with his department's focus on promoting Britain as a value-driven destination. He emphasised that while many attractions offer excellent value, certain operators risk damaging the UK's reputation for affordable family entertainment.
Warwick Castle, a major tourist destination in the West Midlands, has faced previous criticism over its pricing structure and additional costs for attractions within the castle grounds.
Industry Implications and Response
This public criticism from a government minister represents a significant challenge for Merlin Entertainments, which operates numerous attractions across the UK including Alton Towers, Legoland, and Madame Tussauds.
The intervention signals potential government interest in examining pricing practices within the tourism and attractions sector, particularly concerning family affordability during ongoing cost-of-living pressures.
Neither Merlin Entertainments nor Warwick Castle management have yet responded publicly to the minister's comments.
