For the past decade, Merlin Entertainments has been casting a spell of excitement across the UK with its beloved theme parks, and now they're celebrating a glittering milestone. The company is marking 10 years of its iconic Gold Annual Pass, offering families endless adventures at Alton Towers, LEGOLAND Windsor, Thorpe Park, and more.
A Decade of Unforgettable Memories
Since its launch in 2014, the Gold Pass has become the golden ticket for thrill-seekers, granting unlimited access to Merlin's magical world of rollercoasters, water rides, and live shows. Over 2 million passes have been sold, creating countless smiles and adrenaline-fuelled memories.
What Makes the Gold Pass Shine?
- Unlimited entry to 32 UK attractions
- Exclusive discounts on food, merchandise, and hotel stays
- Priority access to select rides and events
- Special perks like free parking and bring-a-friend offers
"We're incredibly proud to reach this milestone," said a Merlin spokesperson. "The Gold Pass represents our commitment to delivering unforgettable experiences that bring families together."
Looking to the Future
As Merlin celebrates this achievement, the company is already planning new attractions and enhancements to keep the magic alive for the next decade. Rumours suggest exciting developments are coming to several parks in 2025.
For families seeking year-round entertainment, the Gold Pass continues to offer unbeatable value, proving that some things really do get better with time.
