Majorca is launching a new initiative to lure back tourists, offering free gift bags to shoppers as part of a 'Smile at a Tourist Day' campaign. The move comes amid concerns that growing anti-tourism sentiment is damaging the island's economy.
The initiative, organised by local retail group Afedeco, will take place on 27 February next year. Shops across the island will give bright green gift bags to customers, bearing the message: 'Tourist, go home happy. Be happier returning to Mallorca soon'.
Beach businesses have reported a difficult summer, with earnings down around 20 per cent in July compared to last year, according to the Association of Temporary Services Concessions and Operations in the Maritime-Terrestrial Public Domain of Mallorca (Adopuma). Poor weather, higher costs and falling demand are blamed, along with 'irresponsible negative messages against tourism', said Adopuma president Onofre Fornés.
He said: 'Reduced income, higher operating costs and subdued demand for key services, such as sun loungers and deckchairs, have affected turnover, for example in areas such as Playa de Muro and Can Picafort.' Restaurants are also struggling, with staff wages and goods costs rising, leaving many businesses worried about survival.
Tourists in resorts like Cala Millor are reportedly delaying spending until their final days of holiday, a shift from previous years when they spent freely throughout. German tourists, who make up a large part of Majorca's market, have become particularly cautious. Adopuma is urging authorities to act quickly to ensure visitors feel welcome and the island remains affordable for all.
