Le Touquet-Paris-Plage, a French seaside resort on the northern coast, is hosting a week of discounted activities to lure British tourists back. The initiative runs from 25 to 31 May and aims to showcase the French “art de vivre” during the bank holiday.
The town, long considered the “most British of French resorts”, will offer free or affordable activities delivered in English. These include a town market, guided horse rides, sand yachting, bike tours, shrimp fishing, and guided tours of Le Touquet–Elizabeth II Airport. There will also be a classic car gathering and dinner by Michelin-starred chef Alexandre Gauthier.
Brexit led to a decline in British visitors, who once made up 20% of tourists. Councillor Kate Landry, a British-born resident, said the events aim to help British guests try activities they might have avoided due to language barriers. The tourist office will provide welcome bags as a “little gift”.
