Easter Staycation Surge Sees 12.5 Million Brits Holidaying at Home
Tourism authorities are forecasting a significant increase in domestic holidaymakers this Easter, with approximately 12.5 million Brits opting for staycations. This represents a notable jump of nearly two million people compared to the 10.6 million recorded last year, according to data released by VisitEngland.
Economic Impact and Travel Trends
The surge in domestic travel is expected to inject a substantial £4.8 billion into the UK tourism sector and broader economy. In contrast, only an estimated 7.4 million Brits are planning trips abroad this Easter, highlighting a clear preference for home-based holidays. The majority of those committed to staycations intend to take short breaks lasting one to three nights.
Concerns over the ongoing Middle East conflict are influencing travel decisions, with VisitEngland's Trip-Tracker survey revealing that 28% of respondents expressed worries about its impact on their April and May travel plans. The primary apprehension revolves around having less disposable income due to broader economic pressures, compounded by fears of potential airfare increases and flight cancellations.
Historical Context and Weather Considerations
This year's figures mark a significant rise from 2024's 11 million and nearly double the 6.5 million recorded in 2023. An additional 5.1 million individuals remain undecided about taking an overnight UK trip during the Easter weekend, citing financial uncertainty and weather conditions as key factors. While forecasts predict variable weather in the lead-up, settled conditions are anticipated for the Easter weekend itself.
Fuel Price Pressures and Economic Challenges
However, those planning road trips face mounting costs due to soaring fuel prices, exacerbated by geopolitical tensions. The national average for unleaded petrol has climbed to 150p per litre, a 17p increase since before the conflict, while diesel averages 176.68p per litre, up by 34p. RAC head of policy Simon Williams warned that "the cost of getting away by car is going to be noticeably higher this year," urging drivers to use apps like myRAC to find cheaper fuel options.
Further economic strains include impending bill hikes for water and council tax starting in April, alongside warnings of potential food price inflation spikes. These factors may deter some families from embarking on Easter excursions.
Industry Insights and Government Response
Kate Allen, owner of Devon-based Finest Stays, reported a 10% increase in bookings compared to last year, noting a shift towards domestic holidays over destinations like Dubai. She observed, "The Great British holiday is very much in favour, but there's a nervous undercurrent. Fuel costs feel like a slow leak, pressure building rather than bursting." Allen anticipates possible postponements or cancellations, which could complicate refund processes for businesses.
Tourism Minister Stephanie Peacock welcomed the trend, stating, "It is wonderful that so many people are planning on having a staycation this Easter weekend... Supporting domestic tourism helps local areas thrive." VisitEngland chief executive Patricia Yates emphasised the importance of the Easter period for tourism businesses, while acknowledging ongoing cost-of-living concerns for holidaymakers.
Controversy Over Proposed Tourist Tax
Amid the staycation boom, trade body UKHospitality has criticised Labour's proposal to allow regional mayors in England to implement a "visitor levy" on overnight stays. Similar to schemes in some European countries, this could involve a per-head charge or a percentage of accommodation costs. Small businesses, including guesthouses and B&Bs, warn that such a tax could lead to closures.
Modelling by Oxford Economics, commissioned by UKHospitality, suggests that a 5% levy could result in a £1.6 billion tax increase for holidaymakers by 2030 and a £2.2 billion economic hit. This proposal adds another layer of uncertainty for an industry already navigating complex challenges.
