A chocolate-filled hotel room that money cannot buy is being offered to the 'world's sweetest person' in a new campaign across Europe. Chocolate brand Tony's Chocolonely has partnered with hospitality group The Social Hub to create a pop-up suite at The Social Hub Amsterdam, featuring chocolate-themed décor, mismatched furniture inspired by Tony's bars, and chocolate room service.
Guests will also enjoy a playlist featuring artists from cocoa-producing regions and a limited-edition two-piece chocolate bar with caramel and sea salt. The stay aims to highlight exploitation in the West African cocoa supply chain and Tony's partnership with 40,000 cocoa farmers to secure a living income.
Instead of booking, people must nominate the 'sweetest person' they know via the Instagram accounts of The Social Hub and Tony's Chocolonely between 5 and 12 March. Residents of the UK, the Netherlands, and Germany are eligible. A judging panel from both companies will select one winner per country, who will stay overnight with the nominator.
Sadira E. Furlow, Chief of Global Brand & Communications at Tony's Chocolonely, said: 'By launching the world's sweetest hotel room at The Social Hub, we want to invite fans to indulge in our chocolate, connect with each other and celebrate the people who truly care about the impact their actions have on others.'
The room will be revealed on 20 March and available for 10 days. Enthusiasts in Amsterdam can visit on 29 March from 1pm, but must pre-book via The Social Hub website; overnight stays are only for competition winners. Trix van der Vleuten, Chief Marketing Officer at The Social Hub, added: 'Like Tony's chocolate bars, this room is designed to be shared.'
