From beauty and fashion to food and tech, celebrities have long been lending their names to brands. But while many star-backed ventures feel like marketing exercises, celebrity wine labels have emerged as success stories, bringing genuine quality and innovation to the industry.
Pop star Kylie Minogue, founder of Kylie Minogue Wines, said: 'I think celebrity wine has more to prove, at least initially, but we had total commitment to the quality of the wine and it had to be authentic to my style and taste.' Her brand has sold over 27 million bottles globally since 2020, with the signature rosé becoming the number one selling premium branded rosé in the UK.
Other celebrities in the wine world include Take That's lead singer, whose South African collection features sauvignon blanc, malbec and pinot grigio; Blur bassist Alex James, who produces an English sparkling wine from champagne grapes grown on the Jurassic coast; and Sir Elton John, who offers a non-alcoholic sparkling blanc de blancs made from chardonnay grapes in Northern Italy.
Chef Gordon Ramsay has partnered with winemaker Alberto Antonini for the Gordon Ramsay Italian Collection, including a pinot grigio and intenso rosso. Hip hop legend Snoop Dogg collaborated with 19 Crimes on Cali Red, a full-bodied red wine. Graham Norton's wine range, produced with New Zealand's Invivo & Co, has won over 300 awards.
