According to Kylie Minogue, “celebrity wine has more to prove.” The pop star is among a growing list of celebrities who have ventured into winemaking, creating labels that offer genuine quality and innovation.
What Makes Celebrity Wine Successful?
Kylie Minogue, founder of Kylie Minogue Wines, explains: “I think celebrity wine has more to prove, at least initially, but we had total commitment to the quality of the wine and it had to be authentic to my style and taste.” She adds that her first meeting with Benchmark Drinks made it clear they shared these principles. “If the concept was to just put my name on a bottle, the meeting would have been a very short one!”
Minogue is deeply involved in every aspect, from taste direction to packaging design. She started with little knowledge but has since learned “so much about the industry and the parallels with music and wine.”
Top Celebrity Wine Labels
Kylie Minogue Wines
Perhaps the most well-known celebrity wine brand, Kylie Minogue Wines has sold more than 22 million bottles globally since 2020. The signature rosé is the number one selling premium branded rosé in the UK. The range includes Prosecco rosé, Prosecco DOC, sauvignon blanc, Vin de Provence rosé, and non-alcoholic options. Minogue’s top three ranges are the signature rosé, Prosecco rosé and blanc, and the zero percent sparkling wines.
- Kylie Minogue signature rosé wine – £10 from Sainsbury's
- Kylie Minogue zero percent sparkling rosé – £6 from Sainsbury's
- Kylie prosecco rosé – £12 from Sainsbury's
Gary Barlow Wines
The Take That frontman’s wines are influenced by global food and wine cultures. All from South Africa, the collection includes sauvignon blanc, sauvignon blush (a blend of sauvignon blanc and grenache), malbec, and pinot grigio, with a shiraz coming soon.
- Gary Barlow Wines sauvignon blanc – £7 from Amazon
- Gary Barlow Wines sauvignon blush – £9 from Amazon
- Gary Barlow wines Malbec – £8 from Amazon
Alex James (Blur)
The bass player produces Britpop English sparkling wine from champagne grapes grown on the Jurassic coast, known for floral, peachy notes.
- Britpop by Alex James English sparkling wine brut – £35 from Laithwaites
Elton John
Elton John’s zero blanc de blancs is an alcohol-free sparkling wine made from chardonnay grapes in Northern Italy, using a unique fermentation process.
- Elton John zero blanc de blancs – £10 from Sainsbury's
Gordon Ramsay
The Michelin-starred chef’s Italian Collection, created with winemaker Alberto Antonini, includes pinot grigio and intenso rosso, maintaining the high standards of his restaurants.
- Gordon Ramsay intenso rosso – £9 from Sainsbury's
- Gordon Ramsay pinot grigio – £9 from Amazon
Snoop Dogg
Cali by Snoop’s cali red is a full-bodied, juicy red wine, a collaboration with 19 Crimes. The bottle features a hooded Snoop Dogg.
- Cali By Snoop red wine – £13 from Sainsbury's
Graham Norton
Graham Norton’s wine range, produced with Invivo & Co, has won over 300 awards. The portfolio includes New Zealand rosé, Western Cape sauvignon blanc, Italian prosecco, and Argentinian malbec.
- Graham Norton rosé – £11 from Ocado
- Graham Norton he devil malbec – £11 from Ocado
- Graham Norton sauvignon blanc – £15 from Amazon
Idris Elba
Porte Noire, co-founded by Idris Elba and wine expert David Farber, offers premium champagne and rosé from French vineyards. Elba served the rosé at his own wedding.
- Porte Noire petite porte rose – £67 from Amazon
- Porte Noire grand cru champagne – £98 from Htfw.com
