Butlin's has extended its all-inclusive holiday packages to school holiday breaks, with prices starting from £499 for a family of four. The holiday company said more than 100,000 guests had booked its all-inclusive bundles for term-time breaks since they were launched last year.
What the bundles include
The packages will now be available on hundreds of family breaks across 2026 and 2027 at its three UK resorts in Bognor Regis, Minehead and Skegness. For families looking to keep costs under control, the bundles include accommodation, a choice of dining plans and unlimited drinks, with prices starting from £125 per person.
Guests can choose from four dining plans, including all-you-can-eat buffet breakfasts and dinners or the DineAround option, which allows families to eat at a selection of restaurants across each resort. The unlimited drinks package covers soft drinks, spirits, wine, cocktails, draught beer and cider. Non-alcoholic alternatives and Costa Coffee are included, too.
Entertainment and 2027 shows
There is plenty of entertainment included in the price, with access to Splash Waterworld pools, unlimited fairground rides, live shows and headline acts. Children can also enjoy the SKYPARK playgrounds at the Minehead and Skegness resorts, while families visiting Bognor Regis can use the Skyline Gang Soft Play centre.
The company has announced further entertainment for 2027, with eight brand-new shows planned across its three resorts. These include Britain's Got Talent on all school holiday breaks and DreamWorks' Madagascar - A Musical Adventure on all breaks from February half-term.
Chief executive's comment
Jon Hendry Pickup, chief executive of Butlin's, said the expansion was designed to help families budget for their holidays more easily. He said: "The cost of a family holiday doesn't stop at the booking price. Meals and drinks can be harder to budget for in advance, so extending our All-Inclusive bundles to school holiday breaks gives families a much clearer picture of the overall cost before they arrive.
"Great value is at the heart of everything we do and has been for 90 years. We want as many families as possible to enjoy a holiday and we'll continue looking for ways to make their money go further. With more covered upfront and so much included in the price, families can worry less about spending while they're away."
