Google’s latest Pixel series has landed. The new range includes four models: the Pixel 11, Pixel 11 Pro, the larger Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold. To celebrate the launch, Google is offering significant trade-in incentives. Until 1 September, you can buy the new Pixel 11 Pro or Pro XL and trade in an eligible device for up to £850, including a £400 bonus on top of the standard trade-in value.
Key Features of the Pixel 11 Pro
The design remains unmistakably Pixel. Google’s trademark Camera Bar stretches across the back of the phone, which means the device doesn’t wobble when typing on a table, unlike other smartphones. The latest phone has also been updated to make it thinner.
A new feature called HiLight is a colour LED ring around the rear camera flash on the Pro models. This flashes and corresponds with five different preset colours to identify who is ringing you, even when the phone is lying face down. It also glows when you activate Gemini, the phone’s AI system.
Software and AI Updates
Software is a big part of new hardware releases, and Google has introduced a more powerful processor to deliver more advanced AI features. These include Gboard Rambler, a speech-to-text feature that automatically filters out ums and ahs. There are more advanced contextual suggestions – for example, live flight statuses when someone texts you about travel plans, or the ability to book a restaurant when messaging about dinner.
Another update is the introduction of Sign-To-Text, a feature that uses the front-facing camera to translate sign language to text in real time. Sign language appears on screen as text and can then be spoken aloud. It works with American Sign Language.
Camera and Photography Upgrades
Photography remains a major selling point. Pro Zoom reaches up to 120x, while Video Boost powers 8K video recording at 24/30fps. Magic Capture can record video and high-resolution stills simultaneously.
How to Buy with Trade-In
The Pixel 11 Pro comes in four colourways – Canyon, Olive, Fog and matte Obsidian – with the preorder deal offering more than a straightforward discount. The £400 bonus reduces the effective cost. Add your new Pixel to your basket, then select your trade-in device – Google will let you know its estimated value before posting you everything you need, including a prepaid label to send your old device. Move everything across to your new Pixel before you factory reset your old device, remove any locks or passwords, and send it back. Google will then inspect your old device and email your confirmed trade-in value.
There is also a Pixel Watch 5 incentive, with eligible watch trade-ins worth up to £260, including a £50 bonus. Those ordering the Pixel 11 Pro can also save up to £80 on the Pixel Watch 5.
