The UK's Competition and Markets Authority (CMA) has launched a fresh investigation into the dominance of Apple and Google in the mobile ecosystem, amid growing concerns over anti-competitive practices. The probe could reshape the tech landscape for millions of users.
Why the CMA is Stepping In
The regulator highlighted that Apple and Google control the two major mobile operating systems—iOS and Android—which together account for over 90% of the UK smartphone market. This duopoly allows them to dictate terms for app developers, stifle competition, and limit consumer choice.
Key Concerns
- App Store Restrictions: Apple's tight control over iOS app distribution faces scrutiny.
- Default Settings: Google's pre-installed apps on Android devices may unfairly disadvantage rivals.
- Browser Engine Rules: Apple's WebKit requirement prevents alternative browser engines on iPhones.
Potential Outcomes
If the CMA finds evidence of anti-competitive behaviour, it could impose significant changes:
- Forcing Apple to allow third-party app stores on iPhones.
- Requiring Google to offer more choice in default apps on Android.
- Mandating fairer revenue-sharing models for developers.
The investigation follows similar actions by regulators in the EU and US, signalling a global crackdown on Big Tech's power.
What This Means for UK Consumers
Greater competition could lead to:
- Lower app prices as developers bypass platform fees.
- More innovative services from smaller tech firms.
- Better privacy options beyond the current defaults.
The CMA expects to publish its final report by June 2025, potentially triggering one of the biggest shakeups in mobile tech since the smartphone revolution began.
