Starbucks has announced a new pink Bearista cup, part of its Pink Drink collection, set for release in the UK on July 13. The announcement has sparked excitement among fans, reminiscent of the frenzy surrounding the original Bearista cup launched in November 2025.
Original Bearista Cup Frenzy
The original Bearista cup, a bear-shaped glass cup with a green Starbucks beanie, caused queues outside US stores in freezing temperatures in November 2025. Social media footage showed fans going to extraordinary lengths to secure one, and the cup sold out within days. When it arrived in the UK in January 2026, demand remained high, with resale prices on eBay reaching £145 per cup.
New Pink Version Details
The new pink Bearista cup features a pink cap with a pink Starbucks logo and a straw topped with an oversized pink strawberry. It was first unveiled in the US in June, with a release date of July 13. The UK release is set for the same day, according to Instagram page 'UK Newest Foods', which shared a photo of the cup. The cups are part of the wider Pink Drink merchandise collection, inspired by the popular Starbucks menu item.
Starbucks Official Announcement
Starbucks teased the launch on their own Instagram page with a video showing hands clutching the bear cup, edited with pink patterns. The caption read: "Mark your calendars. 13.07. One Bearista cup per customer only. On sale from 6:00am. While stocks last." The original cup was priced at £27.95, though pricing for the new version has not yet been confirmed.
Fan Reactions
Fans have flocked to social media to express their excitement. One commenter wrote: "Don't do this to me because I already did a 3am alarm for the original bearista but I fear this is pink drink inspired and I might lose it." Another said: "IM BERRY READY." Others echoed the sentiment: "NO FLIPPING WAYYYY AHHHHHHH. i'm so ready!!!" and "You'll see me there." One fan noted: "Eughhhh another 5am wake up call." The cups are expected to sell out quickly, given the high demand for the original.
