Interior design enthusiasts know the frustration of spotting a stunning piece of furniture on Instagram or Pinterest, only to find it untraceable. One website, Shop Home Styles, is using artificial intelligence to solve this problem. By uploading a photo of their inspiration, users can track down the exact or similar items from over 100 furniture and homeware brands across the UK and US.
Founded by Giedre Gabrenaite and backed by Fuel Ventures, the platform aims to close the gap between inspiration and purchase. "Consumers don't struggle because there aren't enough furniture options online. They struggle because finding the right one is still far too difficult," said Gabrenaite.
Shopping journalist Eve Rowlands tested the tool and found it straightforward to navigate, with impressively accurate results. She uploaded a Pinterest image of an Oliver Bonas bedspread (£165) and was presented with options ranging from a £35 Dunelm geometric bedspread to a £148 Anthropologie quilted throw. The platform also returns subtle variations for those seeking similar design elements.
Brands featured include Anthropologie, Wilko, Furniture123, Emma, Ruggable, Dunelm, Marks and Spencer, and more. For larger items, the site offers choices like the Dunelm 3-Seater Sofa with Buttoned Back and the Choice Furniture Superstore Art Deco King Size Bed Frame. Eve noted a desire for more budget-friendly UK brands such as Oliver Bonas, H&M Home, and Dusk.
