The guessing game is in full swing as ITV's The Masked Singer UK returned for a brand new series on Sunday, 10 January 2026. A fresh batch of celebrities took to the stage, hidden beneath extravagant costumes, with one character instantly capturing the public's imagination: Toastie.
Who Is Behind The Toastie Mask?
Toastie made a memorable debut with a rendition of Aerosmith's classic 'Walk This Way', but it was the clues in their introductory video that set the internet alight. The mysterious singer spoke about 'not giving up under pressure' and having faced past criticism. Visual hints included a diamond, a crown, and the specific date 'August 20'.
Since the performance, a flurry of names have been proposed by eagle-eyed fans and the show's judging panel, ranging from a beloved This Morning presenter to legendary X Factor alumni.
Top Suspect: This Morning's Alison Hammond
Many viewers are convinced the voice belongs to Alison Hammond. Fans pointed out what they believed was a tell-tale Brummie accent peeking through a attempted Liverpool twang in the VT. References in the clue package also led some to connect dots to her past TV appearances.
"Alison Hammond? Brummie accent in the VT, couple of references to masterchef and I’m sure she was on the celebrity version," one fan wrote on X. Another declared, "Toastie sounds like Alison Hammond." The Great British Bake Off host is no stranger to masked performances, having previously appeared as Witchetty Grub in a 2022 I'm a Celebrity special.
X Factor Legends In The Frame
Other strong contenders come from the world of The X Factor. Brenda Edwards, the Loose Women star who shot to fame on the show's second series in 2005, is a popular guess. One confident viewer pledged, "If it’s not Brenda Edwards, I’ll eat a toastie."
Judge Mo Gilligan speculated it could be 2010 runner-up Rebecca Ferguson, linking the diamond clue to her song 'Diamonds In Her Shoes'. Meanwhile, host Maya Jama guessed Scottish singer Emeli Sandé, connecting a clown reference to her track of the same name.
Wildcard Guesses From The Panel
The panel's celebrity detective, Jonathan Ross, was "blown away" by Toastie's "amazing voice" and suggested an international star. He theorised the performer could be American, specifically naming Fergie, the former Black Eyed Peas singer known for her powerful vocals.
With clues still to be unpacked and more performances to come, the mystery deepens. The Masked Singer UK continues to be must-watch Saturday night entertainment, and fans can catch up on all the action, including Toastie's debut, on ITVX.
