Rimmel has launched four new summer mocktail shades of its Oh My Gloss! Butter Me Up Lip Butter Balms, currently available at Superdrug for £7.99 each, reduced from £9.99—a 20% saving until August 11, 2026. The balms, described as an 'incredibly affordable' way to make lips look 'plump and juicy,' have earned an outstanding 4.8 out of five stars from over 900 reviews on the Superdrug website.
New Shades and Formula
The new shades include Virgin Cosmo (sugared raspberry-scented, soft pink), Apricello (caramelised apricot-scented, fresh coral), Cherry Spritz (rich red with black cherry fragrance), and Espresso Mocktini (vanilla cream and espresso aroma). The formula is a gloss-balm hybrid packed with skincare actives: 5% squalane, peptide, avocado butter, and hyaluronic acid, offering a cushiony feel. It can be worn alone or layered over liner and lipstick.
Customer Praise
One reviewer said: 'So amazing. Genuinely my favourite lippie of all time! It's so smooth and moisturising without feeling sticky or heavy—also makes my lips look so so good.' Another wrote: 'It glides onto your lips perfectly, leaving them looking plump and juicy with a gorgeous shine.' A third customer added: 'The price is incredibly affordable for such a high-quality product.' One shopper described the balm as giving a 'plumping effect on the lips.'
Comparison with Other Products
For those seeking alternatives, the NYX Professional Makeup Butter Gloss Lip Gloss Duo in Madeleine and Tiramisu is available at LookFantastic for £13 (worth £14.98). A higher-end option is the Charlotte Tilbury Hyaluronic Happikiss Crystal, reduced to £22.40 from £28 at Cult Beauty.
Impact and Availability
The balms have been praised for their hydrating, glossy finish and non-sticky formula. One reviewer noted: 'It keeps my lips feeling hydrated throughout the day.' Another highlighted the 'extra glamorous touch' the product adds. Despite one shopper wishing for longer wear, the overwhelming majority recommend the balm, with one stating: 'I absolutely love the Rimmel London Oh My Gloss Butter Me Up Lipgloss... it gives my lips a fuller, more youthful look.'
