Savvy shoppers looking to invest in their wellness have a prime opportunity, as the highly-rated Oura smart ring has received significant price cuts ahead of Black Friday 2025. The Oura Ring 4, lauded by experts for its superior tracking capabilities, is now available with a substantial £100 discount at major retailers including Boots.
Where to Find the Best Oura Ring Deals
While the official Black Friday date is 28 November 2025, the sales have already begun. Oura itself has launched online offers, with savings of up to £150 on titanium styles. This is matched by early discounts from third-party sellers.
Boots is currently leading the charge with a generous £100 saving on the new Oura Ring 4, bringing its price down to just £249 from the original £349. Meanwhile, Healf is offering a massive 50 per cent discount on the previous generation Oura gen3 horizon, slashing its price to a mere £99. Amazon and Currys are also competing with their own competitive Oura deals, making this an ideal time to purchase.
Is the Oura Ring 4 Worth the Investment?
According to The Independent's senior tech critic, Alex Lee, the Oura Ring 4 stands out in the wearable market. "It has the best sleep tracking of any wearable and it's the best activity tracker I've found in a smart ring so far," Lee states. The latest model brings improved durability, comfort, and accuracy over its predecessor.
The one drawback has been its price point. At its full retail cost of £349, plus a £5.99 monthly subscription to access all features, it was a significant investment. These Black Friday reductions make it a much more accessible piece of technology for those interested in biohacking and detailed health metrics.
Considering the Oura Ring Gen 3?
For those on a tighter budget, the Oura gen3 horizon presents a compelling alternative at its heavily reduced price. Our reviewers noted that while it lacks the latest smart sensing platform, weighs slightly more, and has seven days of battery life instead of eight, it remains an excellent device. "If you're looking for a sleep tracker or activity tracker or just want to know as much as you can about your body, the gen 3 Oura ring will tick a lot of boxes," the review concluded.
It's described as a perfect entry point into the world of health optimisation, especially for individuals who prefer a discreet wearable over a bulkier wrist-based tracker.
Discounts on Oura products are infrequent, so these early Black Friday offers are noteworthy. Our fitness and wellbeing writer, Harry Bullmore, will continue to monitor the sales, adding further discounts to this page as they appear throughout the Black Friday weekend, which runs from 28 November to 1 December 2025.
