Liz Earle has launched the Cleanse and Glow Brightening Cleansing Balm, a new addition to its Glow collection. Priced at £30 for 100g, the balm is designed to melt away makeup, SPF, and daily grime while leaving skin soft and glowy. According to beauty writer Bethan Shufflebotham, who tested the product, it outperforms many rivals, including the popular Elemis Pro-Collagen Cleansing Balm, which costs £52 for 100g.
Product Details and Ingredients
The balm is powered by vitamin C-rich acerola cherry, the hero ingredient in Liz Earle's Glow range, alongside gently exfoliating prickly pear and sea buckthorn. These ingredients work to remove makeup, excess oil, and impurities while helping skin appear brighter and smoother over time. Suitable for all skin types, including sensitive skin, it is pH-balanced and designed to cleanse thoroughly without disrupting the skin barrier.
The buttery formula is scientifically proven to brighten the appearance of skin while cleansing, making it a perfect first step in any glow-focused routine. The brand reports that 94% of users agreed their skin looked brighter and more radiant after seven days when using the full Glow routine.
Comparison with Elemis
Shufflebotham notes that Elemis' Pro-Collagen Cleansing Balm remains exceptionally hard to rival due to its cream-to-oil-to-milk texture and spa-like experience. However, at £52 for 100g, it is a product that frequently leads her to search for a more budget-friendly alternative. She states that Liz Earle's newest formula comes remarkably close to Elemis and comfortably outperforms many others she has tested.
“The texture is wonderfully rich and buttery straight from the jar, melting almost immediately into a silky oil as you work it into dry skin,” she writes. The balm effortlessly removes foundation, SPF, and waterproof mascara without vigorous scrubbing and does not cause her sensitive eyes to sting, unlike other formulas. It rinses off easily with water, though she prefers using a cloth or cotton round.
User Experience and Feedback
After several uses over a week, Shufflebotham noticed her skin looked fresher and healthier. She describes the citrus scent as uplifting and luxurious, similar to Elemis but often lacking in other products. Her only suggestion for improvement is to make the pot slightly wider or include a scooping tool, as the narrow container can be fiddly for those with long nails.
For those seeking an alternative, the Skin Rocks Cleansing Balm Fragrance Free, £58, from skincare expert Caroline Hirons' brand, offers lipid-rich formula for skin barrier support.
Glow Collection and Offers
The new balm is part of Liz Earle's Glow collection, which includes the Cleanse and Glow Transforming Gel Cleanser (£28) for second cleanse or morning use, the Smooth and Glow Exfoliating Tonic for gentle resurfacing, and the Revitalise and Glow Illuminating Gel Moisturiser for lightweight hydration. For a limited period, Liz Earle is offering a 3 for 2 deal across a range of products, making it an opportunity to build a tailored skincare routine.
