Huda Beauty has launched a fragrance inspired by its iconic Easy Bake Loose Baking and Setting Powder, and beauty enthusiasts are already praising it. The Easy Bake Intense Eau de Parfum, available for £26 (10ml) or £70 (50ml), opens with juicy wild cherry, transitions to soft white florals and warming cinnamon, and settles into caramel milk and velvety vanilla bourbon.
Perfume Expert and Consumer Reactions
Mirror perfume expert Jada Jones described it as "a lovely everyday perfume," noting that despite being a gourmand fragrance with a vanilla base, it isn't overly sweet. "There's an almost powdery note to it, while it's not listed, I think it's an undeniable nod to the makeup powder the perfume was inspired by," she said.
An independent consumer testing panel of 100 participants found that after regular application, 99% confirmed the fragrance produced a distinctive all-day scent trail, while 92% reported being complimented when wearing it.
Customer Reviews and Feedback
The perfume has earned a 4.9-star rating from customers. One fan said: "Best fragrance I have ever tried my whole life. Got so many compliments in one day." Another commented: "Huda Beauty Intense Easy Bake smells like sweet vanilla heaven. It's warm, cosy, and gives the cutest dessert vibes. The fragrance lasts for a very long time, and it's perfect for girls who love soft, sugary scents. Honestly, it feels like a hug in perfume form."
However, not all feedback has been positive. One shopper claimed they couldn't detect any gourmand characteristics, stating: "It just smells like flowers."
Another enthusiast shared: "Huda Beauty truly created something magical with this fragrance. From the very first spray, it feels warm, sweet, luxurious, and comforting all at once. The scent wraps around you like a soft dessert-inspired cloud while still feeling elegant and grown-up. What I love most is how long-lasting it is. I could still smell it on my clothes hours later, and I kept getting compliments everywhere I went."
Market Context and Similar Fragrances
The launch positions Huda Beauty within the growing trend of foodie-inspired perfumes, which continue to dominate social media and bestseller charts. Brands like Phlur and Kayali have also championed dessert-inspired aromas. Phlur's Cherry Stem (£99, SpaceNK) offers a fusion of dark cherry and warming gourmand notes, while Kayali's Yum Boujee Marshmallow 81 (£80, Boots) blends marshmallow notes with vanilla and creamy musk.
The Easy Bake Intense Eau de Parfum is described as a rich, addictive floral gourmand fragrance inspired by the iconic scent of the Easy Bake Loose Powder. It comes in a glossy pink box and is available directly from Huda Beauty.
