Millions of UK households struggle to find something to watch among countless channels and streaming options. EE, the BT-owned firm now offering broadband and TV packages, believes it has the answer with a smart update to its television devices.
The new feature, called Smart Search, lets users search by mood, theme, plot details or even memorable quotes, rather than needing exact titles. For example, saying “Marty McFly” or “Great Scott” will bring up Back to the Future. Results are gathered from live TV, on-demand services and streaming apps, displayed in one place.
Alongside Smart Search, EE is introducing Mood Matcher, an AI-powered tool that asks viewers a few quick questions about their mood, preferred genres and themes, then delivers a personalised list of recommendations. Luciano Oliveira, Director of Product, Home & TV at EE, said: “Choosing what to watch shouldn’t be hard, but for millions of households it is. Smart Search and Mood Matcher are our answer: describe what you want, answer a few quick questions, and EE TV does the rest.”
Sky offers similar voice search features, but EE claims it is the UK’s first pay-TV service to introduce conversational, AI-powered search. Technology analyst Paolo Pescatore added that faster discovery improves the overall viewing experience, especially in a world where audiences are overwhelmed with content choices.
Smart Search and Mood Matcher are available now via the EE TV app on compatible TVs, with support for EE TV Pro and EE TV Box Edge devices coming soon. More details can be found at ee.co.uk/smartsearch.
