Apple's Next Move: Siri and Beyond After Tim Cook
Apple's Next Move: Siri and Beyond After Tim Cook

The resignation of Tim Cook as Apple's CEO after 15 years has prompted questions about the tech giant's future. Cook took over after the death of Steve Jobs and oversaw remarkable growth, with the company now valued at $4tn. However, concerns linger about Apple's innovation pace.

Guardian US tech editor Blake Montgomery notes that while Cook built global supply chains and engaged with world leaders, Apple's AI product Siri is often seen as lagging behind competitors. The last truly market-shaking product from Apple was the iPhone.

John Ternus, an Apple insider with a hardware background, has been appointed as the new CEO. This choice signals a potential focus on hardware development, though details on Apple's strategic direction remain unclear.

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