Apple's latest flagship wearables are proving to be a monumental hit, with the new Apple Watch Ultra 2 selling out online just hours after pre-orders went live. The tech giant's online store now shows delivery estimates for the rugged model have slipped to a distant October, signalling a massive surge in demand.
The next-generation Apple Watch Series 9 has also seen significant interest, with many configurations, particularly in larger sizes and popular aluminium finishes, now facing delays of several weeks. This overwhelming early response points towards one of Apple's most successful smartwatch launches to date.
What's Driving the Frenzy?
The fervent pre-order activity is fuelled by a suite of compelling new features. Both new models are powered by the brand-new S9 System in Package (SiP), Apple's smartest and most powerful watch chip yet. This delivers a significant performance boost, enabling a brighter display and enabling a revolutionary new way to interact with the watch: Double Tap.
The innovative Double Tap gesture allows users to effortlessly control their watch by simply tapping their thumb and index finger together twice. This feature lets you answer or end calls, stop a timer, play or pause music, and even scroll through the Smart Stack—all without touching the screen.
Sustainability in Focus
In a landmark move for the tech industry, Apple has announced that both new Apple Watch models are its first-ever carbon neutral products. This ambitious achievement is part of Apple's 2030 climate goal and is a major selling point for environmentally conscious consumers, potentially contributing to the record demand.
With the official release date set for this Friday, September 22nd, those who missed the first wave of pre-orders will be left scouring physical Apple Stores and third-party retailers for early stock. For now, it appears Apple has another runaway success on its wrists.
