Amazon's Prime Day sale officially runs from Tuesday, June 23, to Friday, June 26, with hundreds of brands discounted, including major tech names like Apple, Samsung, Shark, and Beats. Our tech team has scoured the early offers to pick the best deals we would genuinely recommend to family and friends.
How to Access Prime Day Deals
To access the lower prices, shoppers must be Amazon Prime members. Amazon is currently offering a 30-day free trial, so there's no obligation to pay the £8.99 monthly fee. Another tip is to stack Amazon's prices with the deals site TopCashback, which pays shoppers a proportion of their money back when they purchase through its links.
Jake's Pick: Samsung QLED Q7F 4K Vision AI Smart TV
Amazon has discounted a host of smart TVs, but the Samsung QLED model from the 2025 range caught Jake's eye. It's £110 off ahead of Prime Day, undercutting Samsung by £70. The TV boasts 4K resolution and an AI-powered upscaler to enhance non-4K content. Powered by Quantum Dot technology, it boosts image brightness for clearer, vivid colours, ideal for watching the World Cup. It also features Object Tracking Sound Lite, which follows on-screen action. Amazon shoppers have awarded it 4.3 stars, praising its 'sharp and colourful' picture quality, though some criticised the remote as making basic functions 'difficult to access'.
Henry's Pick: Apple Watch SE 3 44mm
Henry highlights a rare big discount on the latest-generation Apple Watch SE 3. This record-low price is for the larger 44mm version, which has a bigger battery rated at up to 18 hours. It features an always-on display and the same powerful S10 chip as the pricier Series 11. The watch tracks heart rate, body temperature, steps, distance, and more, while receiving notifications. Built-in GPS lets runners, walkers, and cyclists track routes without their iPhone. Buyers can download third-party apps like Spotify, Strava, AllTrails, and use Wallet for contactless payments. The Apple Watch SE 3 holds a 4.6-star rating on Amazon.
Harriet's Pick: PowerBeats Fit
Harriet recommends the PowerBeats Fit earbuds, now £159 instead of £199.95 in Spark Orange. Designed for workouts, they offer excellent sound quality and a revamped design that outshines AirPod Pro models. However, she notes that while they fit her perfectly, none of the ear tip sizes fit her fiancé, so those with larger ears should bear this in mind. For those wanting to spread the cost, EE offers the pair at £16.56 per month under a contract.
Nisha's Pick: Shark PowerPro Cordless Stick Vacuum Cleaner
Nisha spotlights the Shark PowerPro Cordless Stick Vacuum Cleaner, now £71.99 off in a pre-Prime Day deal. It features a bendable stick for easy access, multi-surface floorhead that digs into carpets and engages hard floors, and FloorDetect technology that automatically adjusts brush-roll speed. Anti-hair-wrap technology removes hair from the brush roll, and an anti-allergen complete seal traps dust and allergens. One Amazon reviewer said: 'Amazing, needed a lightweight vacuum for the downstairs, has great run time. A lack of a bag is a plus.' Another noted: 'Only downfall. It only comes with one battery.'
Dayna's Pick: Ring Battery Video Doorbell
Dayna highlights the newest generation Ring Battery Video Doorbell at 50% off, available in three colours. It offers live view and two-way talk, allowing homeowners to see, hear, and speak in real time. The doorbell features Retinal 2k video with up to 6x zoom and night vision. It has a 3.9-star rating on Amazon, with over 5,000 sold in the last month. One shopper said: 'Excellent clarity of video - misses nothing. Very straightforward to set up.' However, another noted: 'I live on a fairly busy street, I get so many notifications about people walking past, I turned them off. Bit disappointing.'
