Britain's Got Talent judge Amanda Holden has praised salmon sperm-infused serums for skincare. While the TV star, 55, uses Rodial's Salmon DNA Water Oil costing £150, a budget-friendly alternative is available on Amazon for £11.90.
Amanda Holden's Go-To Serum and Its Cheaper Alternative
Amanda told Instagram followers that Rodial's Salmon DNA Water Oil has become her "shortcut to hydrated, plumper-looking, radiant skin", adding: "All the glow, but none of the appointment." A 30ml bottle costs £150. Meanwhile, the Medicube Salmon DNA PDRN Pink Peptide Serum is priced at £11.90 on Amazon, a 30% discount from its full price of £16.90 in a limited-time deal. It has sold over 30,000 bottles in the past month and carries an Amazon's Choice badge.
Skincare Benefits of Salmon DNA
Salmon DNA PDRN, derived from salmon sperm, is a trending skincare ingredient that boosts collagen production, hydrates skin, and encourages cell turnover for a brighter complexion. Medicube's serum also contains niacinamide, which enhances clarity and radiance, and peptides that firm skin and lock in hydration. The brand claims the serum boosts hydration, reduces pore appearance, and evens skin tone. It has a lightweight texture, suits all skin types, and is gentle enough for daily use.
Other Options and Customer Reviews
For those preferring a higher price point, Rodial's Salmon DNA Water Oil remains at £150, combining 59% active ingredients to support cellular renewal, boost collagen, and improve firmness. A vegan alternative is the INKEY Lab PDRN Serum at £18 from Boots, which uses vegan PDRN to boost skin bounce and achieve a glass skin effect.
The Medicube serum has an average 4.5-star rating from over 18,800 reviews on Amazon. One customer called it the "absolute holy grail for my skin", adding: "I am completely obsessed with this serum... The texture is beautiful—it has a gorgeous, lightweight pink formula that sinks into the skin immediately... my skin looks noticeably plumper, smoother, and much more radiant." Another review noted: "Really nice product that feels good on the skin leaving a fresh glow." A third said: "Great quality, excellent value and great on my skin." However, not all reviews were glowing; one shopper wrote: "It feels nice on the skin but I can’t work out if it’s made it worse or better (I have combination skin if that helps)." Another remarked: "It's great on my skin, I do notice a difference. Not a fan of the smell though!"
