One of British horseracing’s signature events, Royal Ascot begins on Tuesday, and Tote is celebrating by offering new users £40 in free bets. The UK’s unique betting site has boosted its welcome offer to mark a busy summer of sport, including the World Cup. Bettors can claim the bonus by wagering £10.
Tote’s main appeal is that it is the only operator in the UK providing pool betting – a rarity in modern gambling. This benefits horse racing punters, as Tote dividends at a festival like Ascot can outperform fixed-odds bookies when short-priced favourites win, because pools swell with public money.
Find out how to claim the Tote Royal Ascot offer and discover what else the bookmaker has planned for the flat racing extravaganza.
Tote Royal Ascot 2026 Offer
While Tote is known for pool betting, new customers do not have to use that format to qualify for the welcome offer. They can place a bet on Tote’s sportsbook as well. Punters simply need to bet £10 on racing pools or sportsbook at minimum odds of 1/1 (2.0) to receive £40 in free bets. Remember, promo code B10G40 is required at registration.
The £40 free bets are paid out as one £20 Tote Credit, one £10 free sports bet (eligible for any sportsbook market including Royal Ascot), and two £5 bet builder tokens for football markets, perfect for World Cup betting. Free bets are credited within 48 hours of the qualifying bet settling and expire after 7 days.
How to Claim the Tote Sign Up Offer
- Complete registration via one of the links on this page.
- Enter promo code B10G40 during registration. Verify your ID to create an account.
- Make a first deposit using an eligible payment method.
- Place a qualifying bet of £10 on any pool bet or sportsbook market at odds of 1/1 (2.0) or greater.
- Once your qualifying bet settles, £40 in free bets will be credited automatically: £20 Tote Credits, one £10 free sports bet, and two £5 bet builder tokens for football.
- Use the eligible free bets within 7 days.
Key Terms for Tote Welcome Offer
- Applies to new UK and Republic of Ireland customers aged 18 or over.
- One offer per user, account, household, device, payment method, email address, or shared device.
- Promo code B10G40 required during registration.
- Minimum qualifying bet £10 at odds of 1/1 (2.0) or greater on racing pools or sportsbook.
- Racing pool qualifying bet types: Toteexacta, Totetrifecta, Toteswinger, Totejackpot, Toteplacepot, Totequadpot, Totescoop6, Totewin, Toteplace.
- Free bets credited within 48 hours of qualifying bet settling.
- Free bets paid as one £20 Tote credit, £10 free sports bet, and 2 x £5 bet builder tokens.
- £20 Tote Credit usable on UK and Irish racing pools only – not on sports, virtuals, or games.
- £10 free sports bet must be used as a single on any sportsbook market.
- Bet builder free bets must be used on football only, as two separate bets.
- Free bets and Tote Credit expire 7 days after crediting; free bet stake is not returned.
Tote Royal Ascot Offers and Promotions
Tote will also run Royal Ascot-specific promotions for existing customers throughout the meeting.
2nd Place Refund at Royal Ascot
Punters who opt in and place a win or each-way bet on any Royal Ascot race will have their initial stake refunded as Tote Credit if their selection finishes second. Refunds are capped at £10 per race, with a daily cap of £70.
Stayers Club Weekly Reward
Tote’s loyalty programme applies when punters opt in and place six or more qualifying Tote pool bets (exacta, trifecta, swinger, jackpot, placepot, quadpot, scoop6, quinella, Irish jackpot, ToteDouble, or ToteTreble) between Monday and Sunday. This earns Tote Credit at £2, £5, or £10 depending on stake size. Qualifying members also unlock exclusive offers the following week.
Tote Guarantee
On win bets and the win part of each-way bets, Tote pays the higher of the starting price or the Tote pool dividend – this applies to all UK and Irish racing, including every Royal Ascot race.
Daily Odds Boosts
Tote publishes enhanced prices on selected horses and markets across each day of Royal Ascot.
Live Streaming
Funded account holders can stream every race from Royal Ascot live via the Tote site and app.
How to Place a Royal Ascot Placepot
The Placepot is a low-stake, high-potential pool bet that asks punters to pick a horse to place in each of the first six races of the meeting. This promotion is exclusive to Tote – the 2025 Royal Ascot Placepot pool paid a winning dividend of £26,424.30 for a £1 stake on one day, showcasing potential winnings.
- Visit the Pools section on Tote’s website or app.
- Select the Royal Ascot Placepot for the day you want to bet on.
- In each of the first six races, pick at least one horse to place. You can have more than one selection per race. Place terms vary by field size: Top 2 in races with 5-7 runners, top 3 in races with 8+ runners, and top 4 in handicaps with 16+ runners.
- Set the stake per line – minimum 1p, total minimum bet 50p. The total cost is the stake per line multiplied by the total number of lines (product of selections across six legs).
- Confirm and place your bet.
Tote’s non-runner rule means if a selected horse is withdrawn, the bet automatically rolls onto the starting-price favourite for that race. The bookies also have a dead-heat rule: a horse that finishes in a dead heat for the last placed position is treated as having placed, and the leg survives, although the dividend may be adjusted.
Tote retains 27 per cent of the pool, with the remaining 73 per cent split among winning tickets. The payout per £1 stake depends on pool size and number of winners.
The £20 Tote Credit from the welcome offer can be used to fund a Royal Ascot Placepot stake directly, making it a perfect way to try pool betting for the first time.
Responsible Gambling
Gambling should never be treated as a source of income. Never bet more than you can afford, and use deposit and time limits. Other responsible gambling tools can be found on bookmakers’ websites and apps. For direct support, visit GambleAware, GamCare, or Gamblers Anonymous.
We aim to offer every online gambler and reader a safe and fair platform through unbiased reviews and offers from the UK's best online gambling companies. Gambling can be addictive; always play responsibly and only bet what you can afford to lose. Gambling sites have tools to help you stay in control, including deposit limits and time outs. If you think you have a problem, advice and support is available from BeGambleAware or Gamcare.
Any offers or odds listed in this article are correct at the time of publication but are subject to change. Terms & Conditions apply to all offers.
