The Toshiba 32" HD LCD Smart Fire TV has launched on Amazon at £139, offering a budget-friendly screen with free streaming service Freely built in. The TV eliminates the need for an aerial or satellite dish and carries no monthly subscription fees.
Features and Connectivity
The TV runs on Amazon's Fire TV platform, providing access to apps like Netflix, Amazon Prime Video and Disney+. Voice control via Alexa is integrated, and the TV can connect to other smart home devices. It supports Dolby Atmos audio but is limited to HD resolution, not 4K.
Freely, also found on Sky Glass TVs, allows users to stream live and on-demand TV channels including BBC, ITV, Channel 4, Sky Arts, TLC, Food Network and U&Dave. The service includes features such as pausing live content, recommendations, and an interactive TV guide.
Comparison with Sky Packages
Sky's cheapest plan, Sky Essential TV, starts at £15 per month and includes Netflix and Discovery+ with over 100 channels. The Sky Ultimate TV package costs £24 per month and adds Disney+, HBO Max and more than 130 channels including Sky Atlantic, Sky One, Sky Docs and Sky Witness. Freely offers a free alternative with no recurring costs.
Customer Reviews
Early buyers have praised the Toshiba TV. One reviewer said: "Excellent TV, so easy to set up, also no need to get a Fire TV Stick. Picture and sound are all very good. An excellent price and good quality TV." Another commented: "Excellent! Use for gaming, perfect sound and picture quality." A third described it as "Good value for money."
Some users noted the sound could be improved. One wrote: "Sound is low, I added a sound bar."
Other Models and Pricing
The £139 deal undercuts Amazon's own Ember 32" 2-Series HD Smart TV, currently priced at £259.99 (reduced from £249.99). The Toshiba TV is also available in a 40-inch model for £209.99 (down from £299.99). The TV has an average rating of 4.3 out of five stars from over 300 reviews.
