Budget supermarket Aldi has been crowned the winner of Which?'s Christmas pudding taste test for 2019, with its £12.99 Specially Selected Exquisite Vintage Pudding scoring 76 percent. The blind test, which included 13 puddings from budget to luxury retailers, saw Aldi outperform offerings from Harrods, Selfridges, Fortnum & Mason, and Waitrose.
The 800g pudding, described as having a traditional blend of currants, sultanas, raisins, and alcohol, will be available in Aldi stores from December 5th. Which? experts praised its taste, texture, aroma, and appearance.
In second place was Asda's Extra Special 9-Month Matured Luxury Christmas Pudding, scoring 73 percent. At just £7 for 907g, the panel described it as a traditional all-rounder and excellent value for money, packed with high-quality fruit and nuts, particularly red cherries.
M&S came third, followed by Waitrose in fourth and Lidl in fifth. The lowest-scoring pudding was Iceland's Luxury 12 Month Matured Christmas Pudding, while Tesco placed second-to-last with a score of 56 percent.
Harry Rose, editor of Which? magazine, said: 'It’s always interesting to see the challenger supermarkets taking on the big four, and in our expert taste test Aldi delivered a Christmas pudding that really impressed.' Julie Ashfield, managing director at Aldi, added: 'We’re thrilled that our luxury pudding has been awarded a Which? Best Buy, demonstrating once again that great-tasting, exceptional quality products do not have to come at a premium price.'
