Tesco has announced that it will launch a standalone website for its F&F clothing brand next month, promising shoppers a "new and improved" digital experience. The retailer said the dedicated online destination will make it simpler for customers to browse and discover its latest collections.
New dedicated online destination
F&F clothing is currently available via Tesco.com and its grocery and Clubcard apps. The upcoming launch will give the fashion label its own dedicated online shopping platform, with a fresh look, improved functionality and new features aimed at enhancing the online shopping journey. Further details about the platform are expected to be revealed in the weeks ahead.
Relaunch marks milestone for F&F
Tesco says the relaunch marks a significant milestone for F&F as it continues to evolve in response to shifting consumer expectations and growing demand for affordable, accessible clothing. A Tesco spokesperson said: "F&F has become a go-to destination for stylish, affordable fashion that keeps pace with customers' ever-changing needs. As our range continues to grow and inspire customers, we want the online experience to reflect that excitement. The new F&F website will offer a more modern, intuitive and inspiring way to shop, making it easier than ever for Tesco customers to discover our latest collections and find the styles they love."
Return to online retail
Tesco reintroduced a wide range of F&F clothing to its main website in May 2025, making more than 2,000 products available to buy online. The current range includes womenswear, menswear, children's and baby clothing, footwear, accessories, school uniform and seasonal collections. Shoppers can also browse F&F Active and Sports ranges alongside exclusive collaborations. The return to online retail came after Tesco shut down its non-food Tesco Direct website in 2018, leaving F&F as a predominantly store-based clothing brand for several years. Its clothes were also previously sold online via Next. Tesco said growing consumer demand for convenience prompted the retailer to make a greater portion of its clothing range available online.
