Tesco is launching limited-edition Park & Pause bays this Saturday, 11 April, at selected Extra stores across the UK. The initiative offers shoppers a free hot drink and biscuit, allowing them up to 30 minutes of uninterrupted alone time in their cars.
The bays, marked with a stopwatch symbol, are designed to provide a moment of calm. No purchase is necessary, and customers are asked to limit their stay to 30 minutes so that others can also enjoy the experience. Tesco ambassadors will hand-deliver a complimentary tea or coffee and a biscuit to each vehicle, while stocks last.
The Park & Pause bays will be open from 8 am to 4 pm on a first-come, first-served basis at 10 Tesco Extra stores. The move follows research showing that 42% of Brits visit the supermarket for a few minutes to themselves, and coincides with the retailer's existing Quiet Hour every Wednesday and Saturday morning.
Tesco's new slogan, 'Need anything from Tesco?', underpins the campaign, highlighting the supermarket's broader role in supporting customers beyond groceries. The initiative is part of a wider effort to bring 'micro-joys' to shoppers.
