Terry's Chocolate Orange has teamed up with Maryland Cookies to launch a new sandwich biscuit, now available at Tesco supermarkets. The product, called Terry's Chocolate Orange Maryland S'wich Cookies, is priced at £1.70 per 150g packet, with an introductory offer of £1 for Clubcard holders.
Discovery and Social Media Buzz
The new collaboration was spotted by Instagram shopping account New Foods UK, which shared a photo with its 370,000 followers. The post generated excitement, with comments such as "They don’t want us to stay fit for summer!" and "We need to try these!"
Product Details
The Maryland S'wich is a sandwich cookie that combines the trusted appeal of Maryland cookies with the indulgent format of a sandwich biscuit. David Hebson, Trade Marketing Director at FBC UK, said: "The sandwich biscuit space has long been without a cookie variant - until now. Maryland S'wich is an exciting new product that combines the trusted appeal of Maryland with the indulgent format of a sandwich cookie. It’s a meaningful addition to our range and highlights our focus on thoughtful innovation that meets changing consumer expectations."
History of Terry's Chocolate Orange
Terry's began making its Chocolate Orange at its factory in York in 1932. Production moved to several European facilities in 2005 and was consolidated into a single factory in Strasbourg, France, in 2018. Before the chocolate orange, the company sold a chocolate apple, and in 1979 it launched a chocolate lemon, which was withdrawn after three years.
