Tango has launched a new promotion tied to 'The Hunger Games', giving shoppers the chance to win £10,000 by voting for their favourite flavour. The 'Champion Your Flavour' campaign invites customers to scan a QR code on their purchased product and cast a vote for their preferred Tango variant.
Promotional Packs and Flavours
The activity features Tango Orange Zero'd, Tango Apple Zero'd and Tango Cherry Zero'd across specially designed promotional packs. These include 2L bottles, 500ml bottles, and 8-can and 24-can multipack formats, available until 22 December.
Timing and Retail Support
The promotion is timed to coincide with the release of 'The Hunger Games: Sunrise on the Reaping' on 20 November 2026, giving retailers a timely reason to feature the brand. In-store support includes chiller vinyls, prefilled shippers, digital screens, barkers and hanging flags across major grocery and convenience retailers.
David Laidler, brand director of carbonates at Carlsberg Britvic, said: "Tango is known for its bold flavours and fearless personality, so 'The Hunger Games' feels like a natural fit." He added that the campaign puts the three Zero'd flavours at the heart of the activity, while the £10,000 prize gives shoppers another reason to pick up Tango. He encouraged retailers to stock the promotional packs and give them strong visibility in-store around the film release.
The campaign is supported by in-store activity across major grocery and convenience retailers, with promotional packs available until 22 December.
