A major UK supermarket is making a bold claim to offer the nation's lowest price for two iconic Christmas chocolate tubs, sparking a festive rush among shoppers.
The Festive Price Slash
The Food Warehouse has dramatically cut the cost of Quality Street and Celebrations tubs from £5 to just £3.95. The retailer promoted the deal on its social media channel, @thefoodwarehouseuk, with a caption stating it was "The cheapest in the UK" and urging customers not to miss out. The promotional video has already amassed over 53,000 views.
This price reduction comes at a crucial time, as households across the country stock up on festive treats to share with friends and family during the holiday season. The offer is scheduled to run until 2nd January 2026.
Stock Check and Rival Offers
Shoppers hoping to buy online have faced immediate disappointment, however, as the joint Iceland and The Food Warehouse website has already sold out of both tubs. The supermarket suggests checking in-store availability, as footage from one location showed rows of tubs still on the shelves.
This deal is not entirely unique, with other discount supermarkets also joining the festive price war. Lidl and Aldi are currently selling the same tubs for £3.95 each. Furthermore, Tesco is offering the £3.95 price point exclusively to its Clubcard holders, according to reports. This contrasts sharply with prices at other retailers; for example, Morrisons charges £7 for a Quality Street tub for shoppers without a More Card.
Shopping Smart for Christmas Sweets
The situation highlights the significant savings available for savvy shoppers willing to compare prices. For those buying multiple tubs, choosing the right supermarket could lead to considerable savings. Other retailers are also cutting prices on seasonal confectionery: Home Bargains has reduced a 300g Quality Street sharing bag to £3.49 and a Dairy Box milk chocolate box to the same price.
While the temptation to stockpile sweet treats is high, consumers are reminded to enjoy chocolate in moderation as part of a balanced diet. Limiting sugar intake helps manage calorie consumption, prevents blood sugar spikes, and protects dental health.
