A taste test of UK supermarket dark chocolates has revealed that Asda's own-brand bar outperforms several premium alternatives. The chocolate, which costs £2.10, was praised for its smooth texture and complex flavour profile, including notes of cherry and caramel.
The test, conducted by a chocolate expert, evaluated bars based on flavour, texture, and value. Asda's bar, certified Fairtrade and Tony's Open Chain, was described as 'incredible value' for its quality. In contrast, a £3.99 bar from a premium brand was noted for its 'dark and complex flavour' with wine and tobacco notes, but was deemed 'expensive, but totally worth it'.
The expert highlighted that while premium chocolates often offer traceability and unique bean varieties, supermarket own-brand ranges can deliver excellent taste at a lower price. The Asda bar was recommended as a reliable choice for everyday indulgence.
Other bars tested included an organic option from Green & Black's, which was described as having a 'powerful bitter cocoa flavour', and a raw cacao bar from LoveRaw, which had a 'strong coconut aroma'. However, the Asda bar emerged as the best value for money.
