Asda shoppers are rushing to get their hands on a brand new and budget-friendly homeware collection designed by TV personality Stacey Solomon. The range, which launched in stores this week, offers items for every room starting from just £1.
Pickle Cottage Inspiration Hits the Shelves
The latest collaboration between the former X Factor star and the supermarket giant is inspired by Stacey's own home, known to her 6.1 million Instagram followers as Pickle Cottage. The collection was first spotted and shared on TikTok by the account @Homeslovehighstreet, generating immediate buzz among fans of her signature rustic and cottage-style decor.
The new line includes a variety of pieces designed to help refresh homes after the Christmas period. Shoppers can find bedding sets, decorative bowls, throws, cushions, and vases. A separate kitchenware selection features mugs from £3, £7 highball glassware bundles, and a complete 12-piece dinner set for £35.
Shoppers Divided Over Rustic Style
Reaction on social media has been largely positive, with many customers thrilled by the affordable prices and design. One fan declared the range was "giving cottage decor vibes," while another called it "stunning." A third simply stated, "It’s all just gorgeous!"
However, the distinctive style did not win everyone over. Some compared the items to something "my nan would have had," and one critic noted that while beautiful, it felt very similar to Stacey's previous collections for the retailer.
The Mrs Hinch Comparison Game
The launch has inevitably drawn comparisons to another major homeware release this month. Just earlier in January, influencer Mrs Hinch saw her own collection at Home Bargains sell out rapidly after taking the internet by storm.
TikTok users have been quick to pit the two ranges against each other. "Stacey's stuff beats Mrs Hinch all day long!" argued one supporter. Another wrote, "Stacey has hands down won me over with this stuff. Much nicer than Mrs Hinch's!" The debate has created a friendly rivalry, with a third user commenting, "Mrs Hinch and Stacey, it’s a very good competition!"
The full Stacey Solomon collection is available to browse online now. Customers can reserve most items for free collection at their local Asda store or opt for home delivery for an additional £3.95 charge. The range joins her previous collaborative lines, which also remain available.
