Sky has reduced its 900Mbps Full Fibre and Ultimate TV bundle to £41 a month, the same price as its slower 150Mbps Full Fibre Broadband and Ultimate TV plan. This means households can get hundreds more megabits per second for no extra cost, with the faster speed effectively thrown in for free.
Those switching from a rival provider could also pocket up to £300, as Sky is still running its switching credit. This allows customers to leave a current contract mid-term, with Sky covering the exit fees.
What the bundle includes
The package combines the speedy broadband with Ultimate TV, which now includes streaming services Now, Disney+ and Netflix at no added cost. Subscribers gain access to over 130 TV channels, including Sky Atlantic, Disney+, HBO Max, Hayu and Discover+. These subscriptions would typically cost around £20 a month if bought separately.
At the launch event earlier this year, Sophie Ahmad, Sky's Chief Consumer Officer, said: "This marks a new era for Sky and NOW." She added: "It's a fully integrated experience, with everything customers love watching side by side so viewers can jump from show to show with ease."
Who benefits from 900Mbps
Just shy of a full gigabit, the 900Mbps package is ideal for gaming, which requires hefty download speeds for titles like Call of Duty and EA Sports FC. Families with multiple devices streaming TV, running Amazon Alexa devices, tablets and phones will also benefit from smooth use without buffering, as reported by Teeside Live.
Whether someone is watching Disney+ downstairs, another is on a work video call upstairs, and a teenager is scrolling TikTok, there will be zero buffering and optimal upload speed for home workers.
Customer feedback and considerations
One satisfied customer wrote on Trustpilot: "I've had Sky Q since the launch, and have been very impressed with the box, especially since they added Netflix to the Ultimate on Demand package. On top of this, 4K football and F1 look fantastic."
However, some customers have complained about price increases after the contract ends. One user explained: "Unfortunately, once my contract ended, the price increased to nearly double what I had been paying. I contacted Sky several times to ask if they could offer me a similar rate to the deals available for new customers, but they were unable to do so."
Another subscriber stated: "I was a Sky Broadband customer for almost nine years and, overall, I was happy with the service. The connection was reliable, and I never had any major issues with it during that time. Unfortunately, once my contract ended, the price increased to nearly double what I had been paying."
Consumers should note that the price is not guaranteed to remain static, as costs will increase annually in line with inflation throughout the 24-month contract period. Virgin Media and Plusnet are also worth considering, with Plusnet offering a reward card worth up to £50, though without the £300 switching incentive.



