A wave of sadness has washed over the Lincolnshire coast as Brumby's of Skegness, a legendary bakery that has served the community for more than seven decades, has been officially put on the market. The potential sale marks what could be the end of a cherished family dynasty that began in 1952.
A Sweet Slice of Local History
Founded by Fred and Doris Brumby, the bakery quickly became a cornerstone of the town, famed for its traditional baking methods and unwavering quality. It was Fred who famously pioneered their signature jam doughnut recipe, a closely guarded secret that has kept locals and tourists queuing out the door for generations. The business has remained within the family, a testament to its deep roots in the Skegness community.
Why is the Beloved Bakery For Sale?
The decision to sell was not made lightly. The current proprietors have cited a desire to retire and spend more time with their family as the primary reason for this monumental change. After years of early mornings and dedicated service, they feel the time is right to pass the oven gloves to a new owner who can continue the Brumby's legacy.
The freehold property, which includes the shop and the bakery itself, is being marketed as a "going concern" by Everard Cole commercial estate agents. This presents a rare and exciting opportunity for a passionate baker or entrepreneur to acquire a fully-operational, profitable business with an almost unparalleled reputation.
What Does the Future Hold?
The news has been met with an outpouring of emotion on social media, with long-time customers sharing their fond memories and hoping the bakery's character won't be lost. The community's greatest hope is that a buyer will be found who appreciates the history of the establishment and maintains its traditional values and beloved recipes.
For now, it's very much business as usual. The ovens are still hot, the doughnuts are still being filled with jam, and the doors remain open. The people of Skegness are being urged to continue their support, ensuring this iconic institution remains a thriving concern for its next chapter.
