Sainsbury's Shoppers Rush to Try New Toblerone Crispy Caramel Flavour
Sainsbury's Shoppers Rush for New Toblerone Crispy Caramel

Sainsbury's shoppers are rushing to try a new Toblerone flavour that was previously only available at airports. The Toblerone Crispy Caramel bar, now on shelves for £2.50 (£2 with a Nectar card), has sparked excitement among chocolate lovers.

New Flavour Details

The Toblerone Crispy Caramel features premium Swiss milk chocolate with salted caramel pieces and a crunchy texture. It was previously sold exclusively in travel retail for £7.50 for a 350g bar, but the Sainsbury's version is 100g.

Shopper Reactions

New Foods UK shared the news on Instagram and Facebook, with many users expressing eagerness to try it. One shopper called it "the best Toblerone ever," while another compared it to a Daim bar. Some were disappointed by the smaller size, but others saw it as a chance to sample before buying the airport version.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Availability and Pricing

The bar is available at Sainsbury's for £2.50, or £2 for Nectar cardholders. The airport version remains available in larger sizes, including an Eton Mess flavour priced at £27.

Pickt after-article banner — collaborative shopping lists app with family illustration