A savvy Primark shopper has sent the internet into a frenzy by declaring the budget retailer's latest footwear offering is 'giving Zara'. The comparison came after TikTok user @Geordrobe, real name Georgia, spotted the £18 Floral Satin Mule Heels during a recent browse.
The Viral TikTok Discovery
In a video posted to the platform, Georgia highlighted the elegant black satin heels alongside another pair, the £14 Mesh Bow Mule Heels. Her caption read: "The way these went straight in my basket and I can't even believe both are in my size. Primark is really giving Zara right now in The Shoe department." She opened her clip with the question: "What in the Zara is going on at Primark?"
The post quickly garnered attention, with viewers equally impressed by the high-street look for a high-street price. One commenter simply wrote "Love," to which Georgia replied, "They're so pretty." Another fan was captivated by the Mesh Bow style, prompting Georgia to agree they were "so cute."
Inside the £18 'Zara' Heels
Available for click-and-collect both online and in physical stores, the heels in question are described by Primark as "satin mule heels with 3D floral detail, an open toe and a slim heel." The retailer promises an elegant finish with a contoured padded insole for comfort.
The official product description elaborates: "Step into something special with these satin mule heels... The open toe keeps the shape light, while the 3D floral embellishment on the strap adds a striking touch... A statement style ready for evenings out or dressing up your everyday looks."
More Party Footwear Options
For shoppers tempted by the other style Georgia featured, the £14 Mesh Bow Mule Heels come in black mesh or leopard print and are billed as "perfect for the party season."
Primark also offers a slightly higher-end option for those seeking extra sparkle. The £22 Spiral Diamante Heeled Sandals, available in cream, burgundy, or black, feature a dazzling spiral ankle strap covered in crystals. The brand suggests they are "perfect for adding drama to your evening outfit."
All styles can be found via Primark's website, where customers can check in-store availability at their local branch. The viral moment, which occurred around 29 December 2025, underscores the ongoing trend of shoppers celebrating affordable fashion dupes that rival the styles of more expensive brands.
