A savvy fashion fan has sent social media into a spin after revealing her latest high-street discovery: a Primark jumper that looks so expensive, shoppers are comparing it to designs from much pricier retailers.
The Viral 'Zara-Look' Jumper That Costs Just £17
TikTok creator Molly, who posts as @Mollyparisstyle, shared her "lovely" find during a recent wardrobe refresh. She picked up the basic knitted sweatshirt for just £17 and was immediately impressed by its quality and style.
"I think it is such a lovely colour," she said in her video. "It's got this boxy style fit... look at the detailing. This could honestly be a Zara jumper, a more expensive H&M jumper - it's really soft as well. For £17, you can't go wrong."
The jumper in question appears to be the Mocha shade, a neutral tone praised for its versatility. A second Light Yellow style is also available online, offering a fresher option as spring approaches.
Premium Details on a Primark Budget
Primark's own description of the item highlights its design credentials. The retailer states it is "all about easy comfort with a polished finish," crafted from a "soft-touch brushed knit that feels premium from the first wear."
Key design features that elevate it beyond a basic knit include a relaxed, boxy shape with dropped shoulders, a classic ribbed crew neckline, and deep ribbed cuffs with a wide matching hem to help hold its structure. It is cut to a standard waist length, designed to be worn loose or tucked in.
The jumper is available in a size range from XXS to XXL. Shoppers can purchase it online, with click and collect available, or use a stock tracker tool to find it in physical stores before committing to buy.
Complete the Look with Matching Loungewear
For those who love the jumper, Primark is also offering a complete co-ord set. Matching joggers are available in both the mocha and light yellow colours, as well as a grey version, for the same £17 price point.
Described as having a wide-leg style for an "easy, breezy fit," the set provides a full loungewear solution that maintains a stylish, polished aesthetic.
This knitwear hit follows other recent successes for the value retailer. Shoppers have also declared they 'hit the jackpot' with a 'stunning’ £20 cardigan' in a 'perfect colour', ideal for January's unpredictable weather.
Beyond fashion, Primark has been making waves with its new budget beauty range. Just before the new year, the chain launched its own line of Korean-inspired beauty products, promising to help customers achieve the coveted "glass skin" look for as little as £2.50.
