Pokémon is set to open its first permanent physical store outside Asia in London, marking a significant step in the brand's global retail expansion. The announcement, made by The Pokémon Company International on Wednesday, October 21, confirmed that the store is scheduled to open in 2029, though the exact location has not yet been revealed.
New Hub for Trainers
The London store is expected to become a central destination for fans of the globally popular franchise, offering exclusive merchandise and unique experiences for Trainers of all ages. It will be the first of several permanent Pokémon stores planned outside Asia, reflecting the brand's growing physical retail presence.
While specific details about the store's offerings remain undisclosed, The Pokémon Company International has confirmed that it will feature a range of exclusive products and one-of-a-kind experiences. The company has not yet announced which items will be available, whether interactive attractions will be included, or where in London the store will be located.
Expansion Beyond Asia
Gaku Susai, chief product and experience officer at The Pokémon Company International, said: “We are always exploring new opportunities that help us create unique and memorable experiences for our fans. Pokémon began in Japan in 1996 with the release of the original video games for the Nintendo Game Boy.”
“This new London store will give visitors the chance to step into the world of Pokémon, whether they’re discovering the brand for the first time or have been Trainers for years. We hope it becomes a place where everyone can come together, feel like part of a community and enjoy the magic of Pokémon in a whole new way.”
Franchise Legacy
Pokémon, short for Pocket Monsters, originated in Japan in 1996 with the release of the original video games for the Nintendo Game Boy. The franchise follows Trainers who catch, train and battle creatures known as Pokémon, with popular characters including Pikachu, Charizard and Eevee.
Since its launch, the brand has expanded into video games, trading cards, animated television series, films and a wide range of merchandise, becoming one of the world's best-known entertainment franchises. More information about the London store is expected to be released at a later date.
