Boots has slashed the price of the Olay Regenerist Active Firming Day Face Cream and Serum to £10 as part of a 24-hour flash sale. The serum-in-cream hybrid, usually £30, offers a saving of £20 on one of Olay's cult anti-ageing formulas.
The product combines a serum and moisturiser, designed to hydrate, plump and visibly firm the skin. It features Olay's amino-peptide complex to support skin renewal and reduce fine lines, along with niacinamide for brightening and barrier strengthening.
Shoppers have praised the lightweight texture and quick absorption, with one user noting: 'Soaks straight in and makes skin feel tighter and firmer. I’ve seen a difference in just a couple of weeks.' Another said it leaves skin 'looking fresh and more youthful'.
The deal is available today, Tuesday 22nd July, while stocks last. Amazon is also offering the same product for £10, matching the Boots price.



