Marks & Spencer has unveiled its largest lingerie collection to date, a 300-piece range named BODY that aims to compete with Kim Kardashian's SKIMS. The new line, split into four categories, focuses on seamless, sculpting designs that prioritise comfort without sacrificing style.
The collection is divided into Body Invisibles, Body Sculpt, Body Soft, and Body Lace. Body Invisibles uses ultra-stretch technology to prevent visible panty lines, while Body Sculpt offers lift and shaping with advanced cooling fabric. Body Soft provides buttery-smooth, all-day comfort, and Body Lace features barely-there lace that smooths and shapes without irritation.
Charlotte Davies, M&S Director of Lingerie, said: “Lingerie is in our DNA, and we are raising the bar once again with the launch of our new BODY range. Supported by 100 years of lingerie expertise, the collection brings together stylish silhouettes, immaculate fabrics and innovative features.” She emphasised that every detail is considered for a flawless fit and all-day comfort.
Customer research by M&S found that 99% of women prioritise comfort, 89% want confidence-boosting lingerie, 68% can't wait to remove their bra at day's end, and 45% believe stylish underwear should not be costly. The high street retailer aims to offer high-quality, comfortable lingerie without the premium price tag associated with SKIMS.
Key pieces include the Body Soft Smoothing T-Shirt Body at £25, Body Invisibles Non Wired Strapless Bra at £22, Body Sculpt Firm Control Seamless All In One at £28, and Body Lace Wired Minimiser Bra (C-H) at £22. The collection is now available in stores and online.
