M&S and Next Lead School Uniform Rankings
Marks & Spencer and Next have topped a Which? survey of school uniform providers, each scoring 81% overall. The consumer group awarded both retailers maximum five stars for durability, comfort, practicality, look, and value for money.
The findings come as families prepare for the new academic year amid a cost-of-living crisis. School uniforms can represent a significant expense, and Which? noted that new government rules should make it easier for parents to shop around.
Tu, John Lewis, and George at Asda Follow
Sainsbury's clothing brand Tu scored 78%, John Lewis 77%, and George at Asda 76%. Poundland's Pepco brand ranked bottom with 66%.
One M&S shopper said: “Items last the full school year and sizing is perfect, they also wash really well and seem stain resistant.” Another added: “Always buy the shirts from here, wash and wear well. Some have lasted four years between my two children.”
Next Earns Which? Endorsement
Next received the first Which? Best School Uniform Provider endorsement. A Next customer commented: “Washes well. No bobbling. Lasting the whole school year without needing replacement.” M&S would have qualified but faced concerns over its returns terms and conditions.
Price vs Value for Money
Which? noted that while M&S and Next scored best for value for money, price comparisons are difficult due to varying pack sizes. A two-pack of polo shirts for a six-year-old costs £6.50 at M&S, £6 at Next, £7 at John Lewis, £3 at Sainsbury's and Tesco, and just £1.75 at Aldi.
Reena Sewraz, Which? retail editor, said: “Next and M&S offer the best value for money in our research, scoring full marks for durability, so it could be worth considering if your budget stretches a little further. For those wanting a high-street compromise, Sainsbury’s, Asda and Tesco could also be a good bet. The new rules should make it easier for parents to shop around and save money. We found Aldi was selling the cheapest two-pack of school polo shirts we compared showing the savings families could make by shopping around.”
Parent Tips for Buying Uniforms
- Take your child with you to ensure they will wear the clothes.
- Consider extra features like reinforced knees, extendable hems, and easy-iron fabric.
- Watch for special offers and back-to-school sales.
- Look at fastenings; lace-up shoes may not suit children who cannot tie them.
- Buy multi-packs to reduce washing frequency and improve value.
- Choose adjustable waistbands for a better fit.



